Privacy Policy

Last updated: February 2026

1. Introduction

Arete Data & Analytics ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Arete Data & Analytics is the data controller for your personal data. If you have any questions about this policy, please contact us at: [email protected]

3. What Data We Collect

We may collect the following personal data:

  • Contact information: Your name, email address, phone number, and company name when you contact us.
  • Communication data: The content of emails or messages you send to us.
  • Technical data: IP address, browser type, and website usage data (if analytics are enabled).

4. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries and provide our consulting services.
  • To send you information you have requested.
  • To improve our website and services.

5. Legal Basis for Processing

We process your personal data based on: (a) your consent when you contact us; (b) our legitimate interests in providing services and improving our business; and (c) to fulfil any contractual obligations.

6. Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers who assist in our operations (e.g., email hosting, website hosting), but only where necessary and with appropriate safeguards in place.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiries are typically retained for up to 2 years.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Rectify any inaccurate or incomplete data.
  • Erase your data in certain circumstances ("right to be forgotten").
  • Restrict or object to processing in certain circumstances.
  • Data portability - receive your data in a structured format.
  • Withdraw consent at any time where we rely on consent.

To exercise these rights, please contact us at [email protected]

9. Cookies

This website may use essential cookies to ensure functionality. We do not currently use tracking or advertising cookies. If this changes, we will update this policy and seek your consent as required.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.